How to create a great video product - writing your script

If you've been thinking about creating video products for sale on the Internet, you've probably been throwing around more ideas than you know what to do with. This is an easy trap to fall into. It's important to do some brainstorming for concepts initially, but always be sure to put a limit on your concept development stage. If you let it drag on, you'll never get anything done.

Set deadlines for yourself even when you think you don't have to. Don't fool yourself into thinking that you're making progress toward your goal when in fact you haven't gotten anything done.

The failure to focus on one project and carry it through to successful completion is a clear sign that you're procrastinating. If you get a brainstorm for creating a different video product every day, but you still haven't created a finished product to sell on the Internet, make up your mind to do something about it today.

Narrow your focus and set a day to shoot
Suppose your friends all say you're a natural comedian. You've been playing around with the idea of creating a comedy routine or skit. The only way to get it done is by setting priorities, sticking to a plan, and setting deadlines.

Set a day to shoot the video. You have to do this and stick to it. Approach this as if you were doing a project for hire. When you force yourself to get things done, you'll start to notice a big difference in the results you get. How much time you give yourself depends on how much time you can actually spend working on the project, of course. If you're doing this at night or on the weekends, you obviously need more time than a full-time Internet marketer who is planning a promotional video for a web site. Get up one hour earlier if that's the only way you can find time to do it. Approach it as a job for one month. Set your shoot for one month from today. Stop thinking about it and start writing a script.

People who get things done know that there is never a perfect time to start. People who wait for inspiration before they start a script never get started. As Jack London said, "You can't wait for inspiration. You have to go after it with a club." You have to get something down on paper to trigger connections between ideas. My best ideas always come during the writing process-never in the "thinking about what to write" stage.

Experience has taught me to just start writing and get it all down on paper. When I have a first draft in front of me, I get inspired. I see all sorts of things I never would have seen without the stimulus of the thoughts that came seemingly out of nowhere as I was working on the first draft of my script.

So stop thinking about it and get a script on paper. Then revise, shoot it, and put it up for sale on the Internet. But get started today.

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